Rebranding for the Auckland Craft Beer and Food Festival 2022. I wanted it to come across as a fun and light hearted festival, as its target market is generally young adults, and people who go to have a few beers with their mates.
My main focus was changing the illustrations, logo and colour palette. I mocked these up onto a series of can coolers, way-finding pavement stickers, brochures and more.
I also created the brochure, posters and way-finding to assist in the advertising of the festival.
