Anystring is a string brand that focuses on the broad range of activities you can do with just a ball of string and the illustrations highlight some of the craziest, such as macaroni necklaces, tying up your roast chicken, a lasso and more.
My main job throughout the project was illustration which also carries over to the logo I redesigned to match, and I feel it helps to give off a fun and playful vibe that is Anystring. Although this was a group project, I altered everything from its original state except for the box as this was fitting from the beginning.
